It seems like we’ve reached a new level of manufactured luxury goods. All of the major luxury goods stores are now offering empty meme (new name for stolen goods). This includes a brand new, previously owned, and previously unseen luxury items. This includes cars, trucks, boats, planes, and luxury real estate. If you’re someone who values your money and has some investment capital, you should consider this a great opportunity!
There are plenty of high-quality brand names that have been “purged” from the market in recent times. Brands like Louis Vuitton, Versace, and Burberry have all gone through major purges in recent years. In fact, there is a new sub-brand, Vetements, which is basically an offshoot of Louis Vuitton with a smaller budget and less selection. Both Vetements and Louis Vuitton have had to try and clean up their reputations after being accused of ripping off their customers.
Now, the question is, what are these brands doing wrong? For one, they are spending their money on marketing that consists almost entirely of negative promotion. It seems as though they think that the best way to promote their luxury goods is to attack their competition as being cheap or tacky. It seems as if they think that if they bring in enough bad publicity, it will turn off the masses. It’s a shame that these brands care more about the perception of their merchandise rather than selling quality.
However, it is equally unfortunate that they are stealing the spotlight from brands that deserve it. Take Burberry for example. They have been working hard creating a wonderful new line of clothing, shoes, and accessories. They have also invested millions of dollars into marketing their brand. One could say that Burberry is a brand of dignity and prestige that deserves to be shown off without having it tarnished by lazy marketing tactics.
Luxury brands like Louis Vuitton and Armani are also making some serious inroads. These companies understand that the key to a successful business is developing a good product. That is why they spend millions on advertising and marketing their merchandise. Armani for example, spends around $300 million a year on their advertising. Luxury goods are not cheap, so the company’s investment is clearly not being wasted.
However, this kind of marketing can only go so far. When you walk down the street, what you see on display is just a piece of merchandise. Yes, luxury brands do sell merchandise that people can use and hold onto. However, what they fail to realize is that they need to develop a sense of this empty trophy room mentality if they want to keep the consumers who have already shown an interest in their brand.
This is not to say however that these luxury brands need to resort to the same empty promises that are used on billboards. The only problem is that their promises do not have any substance behind them. For instance, most manufacturers of luxury goods make the claim that their merchandise is made from the finest materials available. In reality however, the quality of any piece of merchandise really depends on the consumer.
When it comes to the manufacture of luxury goods, companies are simply playing on peoples’ desire to be impressed by empty promises. They use the hype as a way to attract potential customers. Consumers will then be drawn to the products that promise the best experience possible.
The truth is that consumers simply don’t care about such superficial things as quality. After all, they know full well that they have plenty of other choices. It is really the branding of the product that is important. If a manufacturer wants to succeed in selling merchandise, he or she has to be able to put the customer’s needs above his own.
Luxury brand designers also have to work that much harder to make their products stand out from the crowd. This is because there is no real limit to the empty promises that marketers can make. The brand needs to present a distinct image that is not necessarily true in all cases. In some cases, it is the exact opposite.
That is why empty selfies and all the imagery associated with them must simply be ignored by the consumer. If luxury brands truly want to win over their consumer audience, they need to give them nothing but the best. They need to offer genuine, high-quality merchandise that is built to last. Only then will they be able to sustain their presence in the mind of the buyer.