What is it about luxury goods international (l.g.i.) that makes them so desirable to consumers? Is it simply the aesthetic beauty and quality of these goods, or is there something else that draws consumers to them? There is certainly much to be said for the latter, as this type of consumer base is attracted to products that are perceived to have been made with superior quality standards. Perhaps it is in the superior quality and the aura of sophistication associated with luxury goods that attracts so many shoppers. But the primary reason why they are so desirable may not be because of their quality, or perhaps it has more to do with the image they project to others.
For instance, when a consumer comes across a luxury brand name, such as Gucci or Versace, what comes across to the person in the street is not the quality of the product itself, but the image that are associated with it. These luxury brands command an almost cult following, with fans even buying entire books on how to look great wearing these clothes. They spend millions of dollars every year promoting their brands in this way, spreading the word to every corner of the globe. So how can this be attributed to superior quality?
The simple answer is that these luxury brands invest in advertising, and if you want to succeed in today’s competitive marketplace you need a powerful marketing strategy that attracts attention. This is where their logistics platform comes into play. Because of their status as luxury brands, they rely on an effective and sophisticated logistics platform to help promote their brand image, and to provide the services that people associate with them. In short, they need a logistics network in place that enables them to reach out to all corners of the globe at the same time, reaching out to the customers that matter most.
Luxury brands such as Gucci, Chanel and Givenchy have built up a stellar reputation in the fashion industry, with their eye catching designs and cutting edge status. Their products are always in demand, with their popularity reaching across continents and all social strata. But how do they keep their popularity in such a crowded market? And how do they make sure that their brand image remains prominent even as the competition grows? In this article we shall look at some of the innovative ways that luxury brands such as Gucci and Chanel leverage their global reach.
One of the ways in which they keep their brand name in front of the competition is to manufacture low quality but appealing products that still command a high price. For instance, Gucci’s famous handbags, which cost as much as $300, are made from Italian leather, but are only known to be sold in Europe. Yet, the bags command such a premium that they can be seen in major discount stores all over the world, from Wal-Mart to Cartier. This kind of tactic is used by many luxury brands when promoting limited edition items, which are priced well below their production costs.
Another way in which Gucci keeps its trademark brand name in front of the competition is by producing very few pieces that are truly original. Many of its bags and accessories come from Italy, which is true, but so are most of its watches and sunglasses, which are often sourced from Switzerland. By doing so, Gucci ensures that its trademark designs always remain popular, even as it produces lesser quantities of its goods.
In another sense, luxury brands like Gucci simply keep their products simple and elegant, which is not always possible with lower-priced goods. In an age of technological advancement, people want products that are both functional and stylish. In this respect, it seems that Gucci still wants to retain its position as a brand for upscale consumers, despite the advent of mass-produced goods that have taken the place of handmade crafts in many consumer arenas. As Gucci has proven, it can still produce elegant, useful products, no matter how many millions of people buy them. That’s what makes its bags and other goods still so cool.
One other aspect of the band’s staying power comes from the fact that its products rarely go out of style. Most people associate brand names with new trends, and as such have been reluctant to toss the designer labels in the trash. But Gucci goods seem to have a life of their own, and they rarely need to be updated. That may be a secret to their longevity, but it’s also one of the secrets to why they’re still cool after all these years. And that’s ultimately the secret to what makes Gucci products so great.